Entries by Orinna Weaver

How to Find Your Total Addressable Market

Businesses love talking about total addressable market because it’s exciting for them to see the available opportunity for their product or service. So exciting, in fact, that they often clammer to craft specific campaigns or shift messaging around new potential markets. However, if this is done hastily or without thorough research, it can turn into […]

The Must-Know Marketing Metrics for Every Salesperson

Sales and marketing each have distinct metrics that apply to their respective departments. While sales does not necessarily need to know the ins and outs of every marketing metric, there are a few that are particularly beneficial. Understanding four key metrics will help bridge the gap between marketing and sales and keep the two departments […]