Smart companies are adopting a Lead-to-Revenue (L2R) approach to driving revenue across many different types of industries and business models.  Lead-to-revenue management is a set of disciplines, processes and technologies to support the end-to-end marketing and sales continuum.  This infographic from Forrester Research, provides a visual representation of how you can align marketing, sales and service to make the most of their of your L2R investment and achieve powerful and sustainable success.

 

Lead-to-Revenue Framework

Lead-to-Revenue Framework