Marketing Resources

Many sales managers do not know how many leads they need; hope for more; or do not understand why they need a certain quantity of leads. This important article, How Many Sales Leads Do You Need provides important insights and a proven formula for determining your sales lead requirements.

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Chris Ryan of Fusion Marketing Partners wrote an excellent article on SWOT analysis. SWOT stands for Strengths, Weaknesses, Opportunities and Threats. SWOT analysis helps you find blind spots within your organization or plans. A detailed SWOT analysis will help you discover opportunities that your may have missed. Sometimes a SWOT analysis may appear to be a difficult task to accomplish but Chris explains how SWOT analysis works and provides marketing and sales examples to help you get started.

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What is the best marketing and sales model for your company? Where does your company fall on the following chart? This article provides good advice on choosing your Marketing and Sales Model as well as how set up your chosen model to ensure success. Regardless if your model is based on direct sales, channel sales, e-commerce, or a combination, you will gain extremely valuable information about your marketplace, value proposition, price points, and so forth.

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A Sales SWOT analysis is a subjective assessment of data that is organized to help understanding, presentation, discussion, and decision-making. Download your Free SWOT Analysis Template today and begin achieving outcomes that will keep your organization sharp and leading the competition!

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This free guide will help you understand and answer the key factors impacting your organization’s sales model. Learn about the two major factors and five minor factors that should be taken into careful consideration when choosing a marketing and sales model.

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